St Leger and Viney
When this well established fabric company relocated from an old suburban house to a newly developed industrial building in Woodstock, our studio was approached to design their new flagship showroom, and refresh their brand identity.
Now located in Fairweather House, the central feature of this showroom is the double volume entrance, linking it directly to the parking area below, where visitors arrive.
This was achieved by literally cutting out a portion of the floor slab over one weekend, enclosing the entrance in frameless glass, and introducing a steel and timber staircase with suspended lighting.
‘The success of this showroom lies in the sharp contrast between the raw, understated shell and the soft elegance of the fabrics on display.’
Our design developed a dialogue between the old building and the new layer which was added, by means of simple design elements and a minimal palette of materials, including mild steel, glass, and white painted surfaces, alongside the bare brick and concrete structure.
A system of white display walls carefully arranged to take maximum advantage of the natural light entering through industrial style steel windows, and crisp floating ceiling panels come together with a gleaming white epoxy floor to form a light, bright gallery displaying some of the world’s finest fabrics.
Within this system, we developed a variety of display opportunities from butcher-style S-hooks for long lengths of fabric, to hanging rails made of steel rebar for fabric sample books and a wallpaper display unit which houses hanging samples and wallpaper rolls.
The success of this showroom lies in the sharp contrast between the raw, understated shell and the soft elegance of the fabrics on display.